When you begin a business, there is often a goal beyond just making money. Your potential clients and customers want to know your origin story. What happened in your life, what did you overcome, or what did you feel was missing that led you to choose your business or service as the solution?
Your story will not only inspire and even entertain, but more importantly when they understand your mission and vision, they will connect with you and want to be part of the experience that your business makes possible.
In this video, I share five ways your personal story promotes your business success.